You're probably thinking I'm going to tell you a lot about myself and the LUZ de NEHCA team. I'm sorry, but we aren't the stars of this adventure. Behind LUZ de NEHCA is a girl I don't know personally, but I feel her, I admire her, and I consider her part of my group of friends, my MUJERESNEHCA. She is authentic, with her beauties and flaws. She is a strong woman, self-confident, proud of her life and her own rules. She loves fashion but follows her own trends. She has great style and personality. She has a well-defined wardrobe based on her motto: less is more, but make it quality and sustainable. And as for jewelry... she has very clear ideas; she isn't swayed by big brands, she likes to be different and wear a touch of originality in her accessories.

What is the MUJERNEHCA personality like?

If I were to compare her to a famous person you and I know, it would be someone like Maribel Verdú, Cristina Rodríguez, La Mari from Chambao, or Alejandra Castelló. Do you see everything they have in common? They are daring, carefree, fun, energetic, positive, spunky, feminine, and very stylish. 

By the way, did you know they all have a NEHCA piece of jewelry? You don't know how happy it makes me to know that they are truly #mujeresnehca and brand ambassadors. But... if you are reading this, it's because you surely have a lot in common with everything I've told you so far, right? Surely you aren't swayed by big brands, and you don't turn a blind eye to labor exploitation and environmental pollution. I love thinking that you are an activist and are looking for a better world.

My MUJERNEHCA is the brand's diamond, born to see the positive side of life

Even though I don't know you personally, everything you transmit to me through social media makes me feel close to you. That's why I know you love being YOU, feeling unique and fulfilled. You choose how you live, and you know how to enjoy it intensely—especially when you're with friends, at work, and in your intimate moments. That you are interested in handcrafted and sustainable jewelry is a source of pride for me. And that you also like my way of understanding and viewing jewelry is just the best. Every day, my challenge is to continue giving value and meaning to your jewelry, without forgetting the distinctive touch you are looking for, while always being attractive and true to your style. What an adrenaline rush when I receive photos from you, my MUJERESNEHCA, as Mariví, Cristina, María, Noelia, and Arancha, among others, have done...

Now that you know who is behind LUZ de NEHCA and who our diamonds are to keep us inspired and working day by day, all that's left is to invite you to be one of us. I also want to give you a 10% discount, because our way of LIFE is SLOW and you will wear it for many years. Enjoy it and welcome to the #SOYMUJERNEHCA club, friend!