Thanks to the funding from the grant awarded by the Provincial Council of Málaga, NEHCAA Jewelry attended the Madrid sustainable fashion fair, MOMAD, for the first time for the February 19 edition, in the EXPERIENCE SUSTAINABLE section, at booth MS11.

As you already know, we are a small sustainable jewelry brand, and the effort required to attend the fair would have been too great for us, which is why we want to start this post by thanking the Provincial Council of Málaga and Extenda for their financial support through their grants.

Our goal was to break into the national market and expand economically to continue growing. Sustainability in the jewelry sector is still a largely unknown topic in the market, hence the importance of attending this fair.

Not only did we meet our goal, but we achieved much more. We were finalists in the competition for the best sustainable brand in terms of commerce, communication, and branding.

With great excitement, we presented our new #DeMujerAMujer (FromWomanToWoman) collection in the most beautiful way we knew how, inspired by the feminist movement of support, camaraderie, and sisterhood that we women are currently experiencing.

Not only did we make many commercial contacts, but we also had the opportunity to meet other brands belonging to "Málaga de Moda" that were also at the joint stand funded by the Provincial Council of Málaga, such as Logana (headdresses and accessories), Stella Rittwagen, Maltessa Eyewear, Belen Zotano (swimwear accessories), etc.

As a pioneering topic within the EXPERIENCE SUSTAINABLE section, we participated in a roundtable discussion alongside the sustainable watch brand ONE OAK BRAND, which plants a personalized tree for every wooden watch sold, with the goal of reforesting Spanish forests.

Without a doubt, it has been a very rewarding experience that we will repeat in September, and for which we will have the pleasure of inviting you to our booth. See you soon, dear #NehcaWomen.