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Gisela Intimates: The Ferrer family story

Gisela Intimates: La historia de la familia Ferrer
I always say that "GLASSES" are jewels that see stories. And I don’t say it just because; I say it because we all have a story to tell. Besides, I love being able to learn about them and capture them in a "GLASSES" pendant. Do you remember Ángel’s story? Usually, these stories reach me at the studio, but today I want to tell you about a story that I went to discover in person. The story of the Ferrer family and their underwear, swimwear, and pajama brand GISELA INTIMATES.

Gisela Intimates at Cenas con Chispitas in Dani García's atelier

On Thursday, February 8th, I was able to attend the "Cenas con Chispitas" event, which in this case was a lunch to get to know this very entrepreneurial family. I arrived first, making use of my German punctuality. This time, I didn’t get the WhatsApp message informing me that the lunch was at 2:30. So, I had half an hour to meet Ana, Lourdes Muñoz from the Dani Garcia group, and Dani’s own atelier, which is super cool.

Gisela Intimates Cenas con Chispitas NEHCAA

Photograph taken by Manuel Martos @manuelmartosc, meeting Ana Porras (director of Yo soy Mujer), a wonderful person. Around 2:20, the other guests I was going to share lunch with began to arrive. There were 20 of us ready to enjoy the food and the company. We exchanged so many opinions, experiences, and laughs. You can’t imagine how much I enjoyed it.

Cenas-con-Chispitas-Atelier-Dani-García-Gisela-Intimates

Photograph by @Manuelmartosc during lunch. We did a brief but very interesting round of introductions so we could all get to know each other a little better. To my right was Angie, founder of the language academy Babel. And to my left was Jorge (an architect) next to his wife Ruth (a translator).

From Bailarina to Gisela, passing through all our projects

Ana gave a wonderful presentation of the Ferrer family, also including her own story. José Miguel Ferrer, along with his children Iván and Yolanda, listened to her with great emotion. It was truly a very moving story told from the heart.

Cenas-con-Chispitas-Atelier-Dani-García-Gisela-Intimates NEHCAA

Photograph by @Manuelmartosc During lunch, we continued talking with them, and they wouldn't stop giving us advice for our projects. José Miguel shared all the details of his beginnings with us. He told us that he started with a company in partnership with his brother-in-law called Bailarina. After the '92 crisis, he decided to venture out on his own with GISELA.

Gisela Intimates Cenas con Chispitas NEHCAA

Photograph taken by Manuel Martos @manuelmartosc conversing with Yolanda Ferrer (Design Director at Gisela). Yolanda told me about her career path. From how she convinced her father to let her be a designer to taking the step of leaving Women'secret to work at her father's company. She says it was quite a difficult decision since she had always rejected the family business, but today she is proud to have listened to her heart. Cenas con Chispitas was an unforgettable experience. I loved it, not only for the atmosphere and the food but for the human quality of the speakers and all the guests. I left lunch with a great taste in my mouth in every sense and eager to return.

NEHCAA - Jewels that see stories

Meeting the Ferrer family filled me with positive energy to keep fighting to achieve my dream. The dream of showing the world that "life depends on how you look at it." Photograph taken by Manuel Martos @manuelmartosc.

Cenas-con-Chispitas-Atelier-Dani-García-Gisela-Intimates-NEHCAA

These were the GLASSES that saw the Ferrer family firsthand:

  • Sustainable Silver pendant with Onyx
  • Sustainable Silver ring with Onyx made into a pendant

If you want GLASSES to see your story, don't hesitate to tell it to me because I would be delighted to include it in my NEHCAASLOW Diary. In this diary, I keep all the stories I receive with great affection and respect, where my NEHCAASLOW girls tell me how their GLASSES pendant has changed or improved their lives.

Write me an email at luz@nehcaajewelry.com and share your NEHCAA story with me.